Free Short Webinar: Distribution Channel Strategy in Japan
Japan is a mature, unique, complicated and tricky market, so just finding a distributor wouldn’t help your business in Japan in some cases or industries. You may encounter multi-layers, very exclusive structure, model focusing on logistics only, etc. You need to combine strategic options for finding, activating or revitalizing your distributor in Japan.
Get a first overview with this Free Short Webinar on November 28 Thursday at 10 am EST. Please click here to register.
It explains appropriate options of distribution channel strategy in Japan especially for industrial goods suppliers, which is very different from normal strategy in other growing markets.
| We, Fenetre Partners are a leading consulting company of trade, investment, and international marketing, based in Tokyo, Japan. Founded in 2008 by Mr. Takayama & Mr. Hasegawa, Fenetre Partners employs 30 staff members and has conducted over 450 international projects in the past 16 years. Please find what our clients say to our service level. |
Program
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| 10:00 | Overview of economy and industries in Japan Low-growth market is still attractive for foreign suppliers? |
| 10:15 | Pros and cons of selling through a local distributor Good first step but your sales hit the ceiling sooner or later |
| 10:25 | Strange distribution channel structure in Japan Multi-layers, exclusivity, direct model, purchasing agent, focus on logistics, etc. |
| 10:35 | Case Studies Unfortunately there’s no perfect ideal distributor for you |
| 10:45 | Options for distribution channel strategy in Japan 5 strategic options for industrial goods suppliers |
| 10:55 | Q&A |
Speakers
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Satoshi Takayama is a co-founder of Fenetre Partners, Ltd and an advisor for industrial projects. He has worked mainly for industrial suppliers such as machinery, components, tools, parts, material and the like mainly from the US and Germany on their market entry into Japan. He completed a bachelor’s degree in mechanical engineering and earned a Master of Business Administration at Manchester Business School. Satoshi Takayama has more than 15 years of experience as a technical sales and marketing expert for European and American companies including Parker Hannifin Japan Ltd., where he received the “Best Seller of the Year” and “Best Employee of the Year”. |
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Yasushi Hasegawa is a director and co-founder of Fenetre Partners, Ltd. He holds a bachelor’s degree in commercial science and Executive MBA at Hult International and is an authorized trade consultant and senior advisor on FDI of Virginia Economic Development Partnership, senior adviser to Enterprise Florida and principle of Great Lakes St. Lawrence Governors & Premiers Japan office. As a management consultant, he has more than 25 years of experience in the Japanese market. Even before Fenetre Partners was founded, he carried out over 100 projects. Among other things in the areas of business start-ups, market research, reshaping of sales strategies, sales development and change management, mainly in the food, IT, telecommunications, pharmaceutical, logistics and video game industries as well as in the retail and foodservice sectors. |
Registration
Please click here and fill out a registration form by November 27.